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Pantone Color of the Year 2020



When Pantone released the color of the year early in December 2019, there was a little rumbling and low murmurs of questioning that moved in a slow wave around the Internet. A few hearty approvals, some head nods were noticed above the soft shock waves of disappointed designers around the globe. Classic Blue just didn't sound like a 2020 color. 2020 is the future after all, right? We may not have flying cars or robot maids, but 2020 is like a far off distant time waxing into the present moment, I think most people were thinking the color would be more... energetic.


When Pantone released the color of the year early in December 2019, there was a little rumbling and lowmurmurs of questioning that moved in a slow wave around the Internet. A few hearty approvals, some head nods were noticed above the soft shock waves of disappointed designers around the globe. Classic Blue just didn't sound like a 2020 color. 2020 is the future after all, right? We may not have flying cars or robot maids, but 2020 is like a far off distant time waxing into the present moment, I think most people were thinking the color would be more... energetic.


Like a lot of media writers and designers, I signed up for the Pantone Color of the Year webinar to find out about the choice for a couple of reasons. 1. Because it's the Pantone Color of the Year (duh) 2. I wanted to know why Classic Blue?



As the presentation moved forward with matte indigo fashion images and interior design set the stage for the explanation, I listened with intent to the presenter. In a world that seems broiling with uncertainty, there is a need for calm, stability, reliability, and Classic Blue epitomizes these qualities. Rich, deep, calm, resolute, trustworthy, Classic Blue helps tell stories that give a sense of comfort.


No matter what color or palette you choose as your color of the year for 2020 at least you can be certain of color accuracy when you're working on an AERO series laptop calibrated by X-rite Pantone so it's a color safe environment right out of the box. Don't have an AERO yet? Check out the AERO 15 OLED, fast, powerful, color correct with crystal clear displays. Find Out More